PRESS RELEASE

[27 APRIL 2017]

The 4th edition of Children's International Film Festival (CIFF) set to celebrate youth creativity again in Dubai this week

Bringing movies made by children, for children

Dubai, UAE: The 4th edition of Children's International Film Festival (CIFF) 2017 has been officially inaugurated today. With Dubai Customs as the Principal Partner, Dubai Film and TV Commission (DFTC) as the Strategic Partner, CIFF2017, is presented in association with VOX Cinemas.

This year, CIFF2017 will take place at VOX Cinemas across the UAE from 27th April, 2017 to 11th May, 2017. The 15-day long festival will feature 140 age-appropriate films. Over 2,200 short, feature & documentary films from 60 countries in 50 languages have been submitted by international filmmakers, compared to 1,156 films submitted last year. The significant increases in submissions reflect a huge growth of 90% which highlights the great success of the festival. 59 of these international films will be screened in the festival.

"We are pleased to present the 4th edition of Children's International Film Festival. This is yet another special edition with 140 films from 25 countries in 20 languages, including 81 films 'Made in UAE' by students. The film selection includes 18 films "Made in UAE" by students & 3 films submitted by International Filmmakers on the subject of Intellectual Property Rights and Customs under the Dubai Customs' IPR Films category. Kids and their families are all set to have lots of fun, film & popcorn!" said Mr. Deepak Jain, Founder & Director of CIFF.

More than 180 local short-films have been produced in a span of five (5) months by UAE School students aged 12 to 17 years. Of these, 135 films were submitted to CIFF2017. And of these, 81 short-films will be screened in the cinemas during the festival.

He added: "We are very proud to announce that like last year, films ‘Made in UAE' by students were screened at several film festivals across the world and one of these won International Award in Valencia, Spain. Happily Ever After; a film by GEMS Our Own English High School, Sharjah (Boys Branch) won the Jury Award for Young Secondary Section. The Stolen Ring, a film by Al Yasat Private School, Abu Dhabi and Love Is Home, a film by The Winchester School, Jebel Ali have been selected in the IX International Short Film Festival CORTI A PONTE, Italy.", he added.

To top off the exciting news, the ten winning "Made in UAE" by student films from CIFF2017 will enter nine (9) other Children's Film Festivals held in Paris (France), Seattle (USA), Bologna (Italy), Valencia (Spain), Plasencia (Spain), Nairobi (Kenya), Sydney (Australia), Rolan (Armenia), Tbilisi (Georgia) and gain recognition at International level. Additionally, 37 awards will be given out at the festival – an increase over 35 from last year.

The main objective behind CIFF2017 is to encourage and nurture young filmmaking talent in the UAE and to enhance film, media and ICT literacy in emerging talents. To achieve this, the CIFF team conducted over 6 complimentary filmmaking workshops for 300 students across the UAE to educate and tickle the interests of these young filmmakers. As a result, more than 30,000 children with an estimate of 6000+ families in 5 Emirates (Abu Dhabi, Dubai, Ajman, Ras Al Khaimah & Fujairah) are expected to be a part of this year's edition.

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